The Art of Content Creation and the Human Connection
How do you create effective content that not only drives sales but also leaves a deep and enduring impact on your audience? Are Filipino writers up to the task?
As we delve into this subject and answer these questions, we will also share some expert insights on content creation we gathered from Tahche’s very own Content Specialist, Victoria.
Crafting Engaging Content That Resonates
At the heart of content creation is self-expression. For businesses, it revolves around conveying the essence and desires of the brand. However, effective expression hinges on having an engaged audience, one that not only consumes and comprehends but also connects with the content. For that to happen, you need to express and create content that resonates.
For Victoria, she does it not just by doing research on a computer but by interacting with actual people, understanding their successes, their struggles, and their stories.
“The best thing about being a Content Specialist I would say would be how I get to interact with different types of people whenever I try to do my content or plan for it. I interview people, I go to events, I do shoots. And that’s very fun for me.“
She believes that to truly connect with your audience, you must speak to their hearts. This human-centric approach is the cornerstone of her content strategy. It’s not just about selling products or services; it’s about sharing human stories that engage and inspire.
The Filipino Advantage in Content Creation
Victoria firmly believes that Filipino writers are on par with their US counterparts and have a unique advantage. Here’s why:
Cultural Richness: Filipino writers draw inspiration from their cultural heritage, which is rich in community, family, and shared experiences. This allows them to connect with readers on a personal level, bringing authenticity to their content. They also have a uniquely Filipino context that can add a little spice to regular writeups.
Bilingual Proficiency: Filipinos are known for their bilingual proficiency, which enables them to understand the nuances of both Filipino and US cultures. This makes them especially capable of creating content that seamlessly resonates with US audiences compared to other Asian nationalities.
Adaptability and Exposure: The Philippines is a tourist destination, and Filipinos are accustomed to interacting with people from diverse backgrounds. This exposure to different cultures and their open-mindedness makes them highly adaptable in their content creation approach.
“Filipino writers, especially the good ones, are actually at par with US writers, at least from my perspective. And we have that unique advantage of having a different perspective that we can integrate into the marketing campaigns of our US clients or foreign clients. And then you know, the Philippines is a very open country. And we’re actually a tourist destination. And so Filipinos are very used to dealing with foreigners and are very exposed to the different cultures around the world. So we’re very adaptable, in terms of how we interact, how we create our content, and what we include in our productions.”
Creativity and Corporate Content Creation
It is common for many creative writers to struggle with marrying their personal interests with work. This is not the case for Victoria who seamlessly blends her creative side with corporate initiatives by looking at every corporate story as a human story at its core. By injecting corporate writeups with human elements and empathy, she keeps it engaging, ensuring that Tahche’s content stands out.
“Every corporate story is still a human story. And every human story has something interesting about it.”
A Message to Businesses That Want to Hire Filipino Content Writers
Victoria has a powerful message for businesses looking to hire content writers and strategists in the Philippines:
“I just wanna say that, give us a try. Don’t be put out by our accents. Because people in our profession, especially those who love to write, are actually a lot more comfortable writing in English. I mean, we do speak well, but if you really want to test us out, Content Writers, specifically, Content Strategists, even, just give us a try and let us prove our worth, because I’m sure that you will be pleasantly surprised.”
While accents can be a concern for some, Victoria assures that Filipino writers are not only proficient in English but also have a deep understanding of the craft. They are more than capable of proving their worth and delivering exceptional content.
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By understanding the value of human stories and recognizing the strengths of Filipino writers, businesses can elevate their content to new heights. It’s not just about selling; it’s about connecting with your audience on a profound, human level. So, dear readers, when seeking exceptional content, consider the Filipino touch — it might just be the missing ingredient in your content strategy.
Contact us today.
