Digital marketing agency 9Sail has worked with Tahche for over four years, and their very first offshore team member is still with them today. The partnership began with a shared entrepreneurial spirit—Bryan Luoma, CEO of Tahche, and Joe Giovannoli, CEO of 9Sail, first met through Entrepreneurs’ Organization (EO) New York. Their connection helped shape a long-term collaboration built on transparency, mutual growth, and the pursuit of excellence.

Reframing Offshoring: From Misconceptions to Opportunity

Initially, Joe believed offshoring contributed to industry challenges. However, deeper research led to a key insight: failure in offshoring isn’t due to the model itself but from misaligned expectations and poor practices. With the right support and structure, offshoring brought economy of scale and improved efficiency. Adding Philippine-based team members allowed 9Sail’s U.S. team to train for consistency and quality across the board.

Creating a Culture That Works—Across Borders

9Sail’s goal is clear: to be the greatest place anybody has ever worked. For Joe, that culture shouldn’t stop at the U.S. office. From the beginning, he set out to replicate the same sense of purpose, engagement, and excellence with his team in the Philippines.

Through a culture that believes in giving all employees the same company experience regardless of where they’re based, together with strategic hiring and guidance from Tahche, Joe was able to build a remote team who feels valued and empowered, regardless of geography. They are happy self-starters—individuals who take ownership of their work and contribute meaningfully to the business. 

By making this commitment early on, 9Sail laid the groundwork for a unified, high-performing team that’s fully aligned with the company’s mission and standards.

Scaling Through Structure and Alignment

To grow effectively, 9Sail implements the Entrepreneurial Operating System (EOS) and ensures all new hires—onshore and offshore—are aligned through a shared onboarding experience. One standout offshore employee impressed the team with her hard work, organization, and versatility, proving to be the ideal fit and a great support for multiple roles. It’s this level of alignment that makes scaling seamless.

One Company, One Experience

Whether in the U.S. or the Philippines, 9Sail ensures every team member feels part of one unified company. When milestones are hit, incentives like custom Nikes are given to both U.S. and Philippine staff alike. This commitment to inclusivity and recognition strengthens loyalty and camaraderie across borders.

What Makes Tahche Different

Before partnering with Tahche, 9Sail tried other offshoring providers but found them lacking in clarity and ownership. With Tahche, Joe appreciated the transparency—from clear compensation structures to the ability to meet and choose his candidates. Knowing exactly where funds were going and being empowered to reward team members directly helped build trust. Tahche’s employee experience team further supports this relationship by coordinating seamless onboarding and engagement efforts.

Scaling with a Vision

Looking ahead to 2026, Joe envisions having a Filipino counterpart for every U.S. team member. This not only supports internal productivity but also allows 9Sail to offer more value to their law firm clients. Joe is also focused on strengthening 9Sail’s employer brand in the Philippines, proudly powered by Tahche.

A Unified Philosophy

Joe believes in treating people the way you want to be treated—regardless of geography. That philosophy shapes 9Sail’s culture, which includes work-life balance policies like “pawternity leave” and thoughtful gestures like including their Philippine team in anniversary celebrations. For Joe, offshoring isn’t just about delegation—it’s about building a team that grows together.

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